The Human-Sized Hamster Wheel was the first Craigslist add I posted for the competition.
It was also the first peak I got at the level of collateral damage we were about to inflict on an unknowing public with this competition. All of a sudden posts started popping up on Burning Van and Reddit. I was getting hundreds of emails a day begging to take it off my hands. Sometimes I would see multiple emails from the same person… every hour… getting progressively more despondent and angry at my lack of response. It was heart breaking. I tried responding to a couple to explain that it was a good natured hoax, but the deluge kept coming.3